The Email Button Of Death
Last week, I had a visit from my old friend, Dr. Wanjau. I always refer to him by his last name because everyone I know does.
I have been mentoring Dr. Wanjau about starting and running a successful business from home, and his visit was a follow-up to a previous meeting.
Dr. Wanjau knows that I have always been self-employed for as long as he has known me, and finally got the courage to ask me what I did for a living. I simply told him “I had a business on the internet”. Since we were at a party, we agreed to hook up later so I’d tell him more.
His enthusiasm made me commit to mentor him for free until he was making a comfortable living from home. Don’t get me wrong, as a practising doctor he gets paid very well, but he has a desire to have control of his time and enjoy a good living with his family.
After the first meeting, we’ve had several phone conversations. I’d promise to send him some information via email in each of those conversations. But I’d always notice he did not read my email every time we talked because he seemed to have no information about it.
This was beginning to make me wonder if I was wasting my time…
So last week when he came home, I had printed all the emails I’d sent him so he could go do his homework. On seeing the emails, he verified the email address was indeed correct.
But he still never received those emails.
“I think I know what I did… I probably received them but I marked them as spam”.
“How did you do that?” I asked.
“Just by clicking on the “This is Spam” button in my email”.
Unknown to him until now, he could no longer receive any email from me because he thought my message was spam when he received it and went ahead to click the button.
I call this the button of death.
Like millions of other users, this button looks convenient - you just have to press it once to delete a message and never get another message from that sender again.
Dr. Wanjau is not alone. I estimate that at least 95% of internet users fall in this category. Maybe you are one of them.
But I want you to put yourself on the other side as a marketer (as the sender) trying to reach your subscribers. What do you do in order that they do not click this button of death whenever they receive your message?
You could have 50,000 subscribers, but if half of them just had to click on this button, you will never know - because your messages will always be deleted before they ever reach your subscribers.
This is one of the issues I discuss and resolve on Kill Your Business.
===> http://killyourbusiness.com
If you are in business, your mailing list forms the core of your business. If you cannot reach them, then they are no use to you.
If you are starting a business you need to know how to handle your email communication to ensure you continue building your business, not killing it without knowing.
This book if free.
I have received so many postive reviews that I can possibly not post all of them on the web site. It will take you probably an hour of your time, but will save you a lot in your business.
Get it from this link ===> http://killyourbusiness.com
Have fun, and lots of success,
Simon
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